About Signature Brands Sweet Shop

Signature Brands Building Front

The History of Signature Brands Began in 1951

with The Pioneer Decorating Company, founded by Louise Jones Crawford and her brother Bobby Jones in Ocala, Florida. The business was started in the Crawford home making cake decorations, but eventually outgrew the space. In 1959 Pioneer Products was relocated to 808 S.W. 12th Street and since then has undergone several expansions adding manufacturing, distribution, and corporate offices.

Throughout the years Pioneer Products changed hands two times prior to entering into a joint venture with McCormick to create Signature Brands, LLC in 1996. In May 2006, Hero purchased McCormick’s 50% of Signature Brands. Signature Brands and Hero are now the world’s leading suppliers of Dessert Decorating products with leadership in Germany, Poland, U.K., Canada, Australia and the U.S. Both have grown to this leadership position through product innovation, commitment to manufacturing, and with quality being the cornerstone for all products.

Signature Brands has proven to be a strong player not only with their national retail brands but also with their industrial dessert decorating items, and bakery ingredients. We would be happy to discuss our experience and what we can offer for your projects.

  • SQF / GFSI Certified
  • Kosher CertifiedKosher Certified